Asian Paints Launches 'Glitz Up Your Décor' Campaign With Deepika Padukone
Asian Paints has launched a new campaign for Royale Glitz, its premium paint range. The brand ambassador for this campaign is none other than Bollywood star Deepika Padukone. The campaign, titled 'Glitz Up Your Décor', repositions walls as the starting point for home decor, rather than the final step.
The campaign film, featuring Deepika Padukone, highlights the dynamic nature of walls as canvases of expression and individuality. Amit Syngle, MD & CEO of Asian Paints, emphasizes the role of walls as the anchor of a room, encouraging homeowners to view their homes as evolving reflections of themselves.
Royale Glitz offers a diverse range of hues, finishes, wallpapers, and textures, treating walls as living canvases that influence the entire atmosphere of a home. The 'Glitz Up Your Décor' guidebook provides inspiration for home makeovers by demonstrating how one wall can redefine an entire room. Each wall treatment in Royale Glitz serves as the anchor for design decisions, influencing furniture, lighting, and overall spatial mood. The palette of Royale Glitz is created with leading creative voices, inspiring bold and personal design choices.
The products come with a Créme Finish, TeflonTM Surface Protection, and an eight-year performance warranty, ensuring the luxury and durability of Royale Glitz products.
With Deepika Padukone as its brand ambassador and a range of products that reposition walls as the starting point for home decor, Asian Paints' Royale Glitz is set to inspire homeowners to express their individuality through their walls. The campaign film and guidebook provide ample inspiration for those looking to 'Glitz Up Their Décor'.
