A Saudi Prince’s Belgravia Apartment Transformed by Dimorestudio’s Bold Italian Vision
A historic London apartment in Belgravia’s Eaton Square has undergone a dramatic transformation by Dimorestudio. The project, led by Britt Moran and Emiliano Salci, turned a once plain interior into a richly layered space blending midcentury and contemporary Italian design. The client behind the renovation was an anonymous Saudi prince who discovered the property and commissioned the work.
The renovation began nearly a decade ago after the client spotted a Dimorestudio lamp online. What followed was a lengthy process delayed by the pandemic and strict planning rules from the Grosvenor Estate. The 4,300-square-foot apartment, once described as a 'plain box' with traditional features, now showcases extraordinary vintage lighting by Venini, Barovier&Toso, and FontanaArte.
The design draws inspiration from Carlo Scarpa’s spatial techniques and Giorgio Vasari’s use of green elements. Moran and Salci aimed to create a cinematic atmosphere, evoking a diffuse italianità without tying the space to a single era. The result is a multilayered interior with bold visual flourishes, resembling a tapestry of textures and references. Beyond residential projects, Dimorestudio has also explored set design. At Milan’s furniture fair, they collaborated with Loro Piana on an installation mimicking a 1970s and '80s-era home and vintage cinema. Moran and Salci remain open to designing film sets if the opportunity arises.
The Eaton Square apartment now stands as a striking example of Dimorestudio’s approach, merging historical architecture with bold Italian influences. The project’s completion marks the end of a nearly decade-long effort, shaped by both creative vision and regulatory challenges. The space joins the legacy of the building, which has housed figures like Neville Chamberlain and Andrew Lloyd Webber.
