A look into Stephen Webster's recently opened prime store in London
Stephen Webster, the renowned luxury jewellery brand, has recently unveiled its new flagship store in the heart of Mayfair, located at House No. 6, W1J 0PQ within the prestigious Burlington Arcade. Officially opened on 7 August 2025, this magnificent store offers an exclusive and immersive experience that blends British craftsmanship with a bold signature style, inspired by the iconic Lake Como.
A World of "Firsts" in Burlington Arcade
The new boutique, designed in collaboration with Hollaway Studio, presents a unique blend of luxury, craftsmanship, and an edgy aesthetic. It offers guests a world of "firsts" through its distinctive design and curated environment.
The ground floor showcases the current women's fine jewellery collections, while the kaleidoscopic window display serves as a captivating invitation to explore the store. The double basement of the Burlington Arcade space was transformed into the first 'speakeasy' style NoRegrets Lounge, a naughty subterranean haven designed for guests to sit back, sip on a martini, and delve into high jewellery and homeware collections.
The NoRegrets Lounge: A Luxurious Hideaway
The NoRegrets Lounge, first manifested in the brand's store on Rodeo Drive in L.A. and later in Nashville, is now a permanent fixture in the Burlington Arcade store. This concept space, operated by legendary London bar man and mixologist, Nick Strangeway, showcases the men's line, homewares, and glassware, which are used behind the bar.
Artwork by celebrated artists such as Tracey Emin, Damien Hirst, and Antony Micallef adorn the walls, adding a touch of sophistication and intrigue. A classic Tracey Emin neon piece, 'I Promise to Love You,' is a star attraction on the ground floor of the new boutique.
Stephen Webster's Personal Touch
The first floor of the new boutique serves as Stephen Webster's personal space for sharing background stories and consultations for bespoke services. This intimate setting, described as a "personally curated lair," offers a quiet space with loud details that reflect the designer's aesthetic sensibility.
A Perfect Fit for the Brand
Situated within the prestigious Burlington Arcade, often referred to as "The Jewel of Mayfair," the new Stephen Webster London Flagship Boutique enhances its status and allure in the luxury jewellery market. The brand, known for its master craftsmanship, London attitude, and challenges to convention, finds a fitting home in this historic and elegant shopping arcade, a Mayfair landmark since 1819.
The jeweler has taken over Burlington Arcade with an installation, entitled, 'The Jewel of Mayfair,' further cementing its place as a key player in the luxury jewellery scene. The house signature drink at the NoRegrets Lounge, a 'Flight of Martini's' served on a flight tray, promises an unforgettable experience for all who visit this stunning new flagship store.
- In the lifestyle sector, Stephen Webster's flagship boutique in Mayfair, London, merges fashion-and-beauty with home-and-garden, offering a unique blend of luxury, craftsmanship, and an edgy aesthetic through its distinctive design and curated environment.
- Notably, Stephen Webster's new flagship store in the Burlington Arcade, a historic and elegant shopping destination since 1819, houses the first 'speakeasy' style NoRegrets Lounge, showcasing the men's line, homewares, and glassware, while artworks by renowned artists add a touch of sophistication and intrigue to this luxurious hideaway.
