38-Year-Old Shaikha Nasser Al Nowais Elected as UN's Youngest, First Woman Tourism Chief
The Global Tourism Forum (GTF) in Brussels has marked a significant moment in the UN's history. Shaikha Nasser Al Nowais, a 38-year-old hospitality professional, has been elected as the next Secretary-General of UN Tourism. If confirmed in January 2026, she will be the youngest and first woman to hold this position.
Al Nowais, who currently serves with hotel management company Rotana, brings a wealth of experience from various tourism councils. She expressed her gratitude for transitioning from finance to hospitality, citing the human connection it entails. At the GTF, she emphasized her personal values of respect and the importance of well-being in tourism.
Her campaign website outlines her plans for the UN, including digital transformation, economic empowerment, and cultural exchange. Al Nowais was informed about her candidacy in January 2025 and highlighted the fun aspect of tourism as a tool for attracting talent. She is expected to focus on sustainability, innovation, and an inclusive economic future during her tenure.
Al Nowais' election signals a new era for UN Tourism. If confirmed, she will bring a fresh perspective and a strong background in hospitality to the role. Her focus on sustainability, innovation, and inclusivity promises an exciting future for the global tourism industry.
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