"2026 EAG Launches 'Thrilling and Centralized' Promotion to Emphasize Exceptional Expo Enc counterparty"
EAG Expo 2026 Prepares for Another Action-Packed Show
The Entertainment and Leisure Global (EAG) Expo is gearing up for its 2026 edition, promising another dynamic and comprehensive event for the out-of-home entertainment industry. The theme for this year is "Action Packed and Under One Roof", emphasising the show's extensive offerings and the convenience of having multiple sectors all in one place [1].
Growing Attendances and Sector Appeal
The EAG Expo has seen a significant boost in attendance with a 69% increase since 2022. Last year's event, EAG Expo 2025, welcomed 4,306 unique visitors, marking a 23% year-on-year uplift [1]. The expo's appeal is evident in the sectors of interest for visitors, with Amusements being the primary draw for 35% of attendees [3]. Other popular sectors included Pubs and Clubs (15%), Visitor Attractions (14%), Adult Gaming Centres (19%), Casino (9%), Competitive Socialising (4%), and Bingo (4%) [3].
A Multifaceted Event
The EAG Expo offers a mix of multiple sectors under one roof, making it an attractive destination for business-to-business visitors. Each year, the expo showcases over 1,000 product launches and provides a platform for attendees to explore diverse entertainment technologies and services [1].
Co-located Sections
The 2026 event will continue its three co-located dedicated sections: the core EAG Expo, the newly expanded Social Immersive Entertainment Expo, and the London Casino and Gaming Expo [1][2]. Separate advertising campaigns support these sections, reflecting their individual importance within the larger event framework [1][2].
Enhancements and Promotions
To enhance visitor-exhibitor connections, the organisers plan to launch the EAG app for the upcoming show. Additionally, a fresh new website with streamlined navigation will be launched, offering improved promotional tools to boost exhibitor visibility and engagement [1]. A comprehensive suite of promotional assets will also be available for download from the EAG website [2].
Looking Ahead
EAG Expo Chairman Nick Harding stated that they are investing in the UK's largest b2b show for the out-of-home entertainment industries. He added that the theme 'Action Packed and Under One Roof' highlights the dynamic nature of the show [1]. The EAG offering for the 2026 edition will be showcased at ExCeL London from January 13-15 [4]. The organisers aim to grow show attendance for the fourth consecutive year [5].
Sources: [1] https://www.eagexpo.com [2] https://www.eagexpo.com/exhibit/promotional-assets [3] https://www.eagexpo.com/visitor-statistics [4] https://www.eagexpo.com/exhibit [5] https://www.eagexpo.com/news/eag-expo-chairs-statement-2026-theme
At the EAG Expo 2026, visitors can explore a variety of sectors, including the Casino section, which attracts 9% of attendees [3]. Moreover, this year's expo promises an immersive outdoor experience with the newly expanded Social Immersive Entertainment Expo section, offering a blend of outdoor-living and home-and-garden elements [1].
